Modovisa features
Live visitor tracking, page journeys, session replay, UTM reporting and ROAS — one workspace instead of an analytics tool bolted to a replay tool bolted to a spreadsheet.
See what is happening now
Most analytics tools answer what happened yesterday. Modovisa starts from who is on your site right now, which page they are on and where they came from, then lets you follow the individual path rather than a site-wide average. That is the difference between a bounce rate and knowing that paid traffic lands on a collection page and leaves from the size chart.
- Real-time visitor tracking — every plan
- Page journeys — per-visitor navigation paths, every plan
- Session replay — paid plans and the 21-day trial
Connect spend to behaviour
Campaign features exist so you can tell which traffic is worth buying more of. UTM reporting separates paid from organic, the Campaigns workspace keeps tagging consistent and tracks goals, and ROAS puts ad spend beside the first-party sessions and revenue it produced — from your own data rather than a platform's modelled attribution.
- UTM campaign tracking — Standard and above
- Campaigns workspace, goals and ROAS — Growth and above
- Ads Connect for automatic Meta and Google spend import — Pro Lite and above
Why one workspace matters
Replay tools are good at recordings and bad at attribution. Ad platforms report the conversions they can claim. Keeping traffic, journeys, replay and spend in the same place means a campaign row leads straight to the sessions it produced and, on paid plans, to a recording of one — without exporting anything or reconciling two dashboards that disagree.
Installed once, works everywhere
Every feature runs from the same lightweight first-party script, so there is nothing extra to add when you move up a plan. Install it through the Shopify app, the WordPress or Drupal plugin, or by pasting the snippet into any other platform, and the features your plan includes start reporting immediately.
Frequently asked questions
Which features are on the Free plan?
Real-time visitor tracking and page journeys, with 30 days of history on one site. Session replay and UTM reporting are included throughout the 21-day trial, then require a paid plan.
Do I need to install anything extra for replay or campaigns?
No. One script powers every feature. Upgrading a plan unlocks features on data you are already sending, with nothing to reinstall.
How does this differ from Google Analytics?
Modovisa reports individual live visitors and their journeys rather than sampled, aggregated sessions, and pairs that with replay and first-party ROAS in one workspace.
Which plan unlocks ROAS?
Growth includes the Campaigns workspace and ROAS with manually entered spend. Pro Lite and above adds Ads Connect for automatic Meta and Google Ads spend import.