Goal tracking
Decide which events count as a win — a purchase, a signup, a lead — then see which campaign earned each one. Part of the Campaigns workspace, on Growth and above.
A goal is a rule, not a target
A goal in Modovisa marks certain events as successes so campaign reporting has something to count. It is not a monthly quota and there is no progress bar to fill. Every site starts with three goals already switched on — Purchase, Signup and Lead — so if your site is already sending those events, the reporting works before you configure anything.
- Purchase — any event carrying a purchase amount, or named purchase, order_completed or thankyou
- Signup — the seeded rule for a signup event
- Lead — the seeded rule for a form submission event
The three ways a goal can match
Each goal watches for one kind of thing. That is deliberately narrow: a goal answers whether something happened, and the campaign tables do the rest.
- A purchase — matched when an event carries an amount, or uses one of the recognised purchase event names
- An event you name — matched when your site sends that exact event, such as signup or trial_started
- A URL that contains some text — matched when a visitor reaches any page whose address includes it, such as /thank-you
Which campaign gets the credit
The Sales and goals tab lists each completed goal against the campaign credited with it, how many times it happened in the range you are looking at, and the revenue where the events carried an amount. Because a visitor often touches several campaigns before converting, credit follows the model you set at the top of Campaigns — last click, first click, equal share across every click, first and last together, or recent clicks weighted more heavily. Change the model and the same successes redistribute.
Where the revenue figure comes from
Revenue is the amount your own site reported with the event. Modovisa does not read your cart or your order records, so a store has to send the amount along with the purchase event — most platform integrations do this, and a custom site does it with one line: modovisa.track('purchase', null, { purchase_amount: 49.99 }). Goals that are not sales, like signups, simply count completions with no money attached.
Goals and ROAS answer different questions
Goals tell you whether a campaign achieved what it was for. ROAS, on the Campaigns Performance tab, always compares sales revenue against what you spent. A newsletter campaign can be a clear success on goals while having no ROAS at all, because it produced signups rather than orders — which is exactly why the two live apart.
What this is not
There are no multi-step funnels here: no sequence of stages you define in advance, and no per-step drop-off report. A goal matches one event, not a path. If the question is which route visitors actually took and where they stopped, that is page journeys, which shows real paths instead of measuring one you predicted. There is also no conversion-rate percentage and no per-goal target on this tab.
Setting up goals of your own
The three defaults cover most sites, and the tab shows each rule with whether it is on or off. Goals beyond the defaults are configured through the API for now rather than in the tab itself, so if you need a custom rule — a specific event name, or a URL that marks a conversion — it is worth a message to support and we will get it set up with you.
Frequently asked questions
Which plan includes goals?
Goals come with the Campaigns workspace, which starts at Growth, $29.99 a month, and is included throughout the 21-day trial. Standard includes dashboard UTM tables but not the Sales and goals tab.
Do I need to add code to track purchases?
Only if your platform is not already sending purchase events. Modovisa reads the amount from the event your site reports — modovisa.track('purchase', null, { purchase_amount: 49.99 }) — because it has no access to your cart or order data on its own.
Can I build a funnel with steps and drop-off rates?
No. Goals match single events rather than a sequence of stages. For the path visitors took and the page where they stopped, use page journeys, which reports the routes that actually happened rather than a funnel you defined in advance.
Why did my goal numbers change when I switched attribution model?
Because credit moved rather than the successes themselves. The same completions get assigned to different campaigns depending on whether you credit the last click, the first click, or a share across every touch in the visit.
Can I set a monthly target for a goal?
No. Goals record what happened and which campaign earned it; they do not track progress towards a number you set.