Read the ecommerce funnel
How to read From visit to sale, who carried on, where everyone went, phone versus desktop, completed purchases and walked-away carts in Store. The tracking script you already installed fills these screens.
Open Store
Sign in, pick the site, and open Store. You do not install a second script. The funnel is on every plan; named sales and walked-away carts need Growth or a Store trial.
From visit to sale
Bars for visited, viewed a product, added to cart, started checkout and bought. Shoppers reach checkout through the cart page or straight from add-to-basket — both routes are listed so nobody is counted lost at a cart page they skipped.
Who carried on, where everyone went, phone versus desktop
Who carried on is the share that took the next step. Where everyone went is the flow with leaks drawn. Phone versus desktop splits cart, checkout and bought, and names the share of carts that never started checkout.
Completed a purchase and Walked away with a full cart
Named sales with your order number. Abandoned baskets after thirty minutes of quiet, with a value or a line still in them. Neither table emails anyone.
What your store must send
Cart, checkout and thank-you pages are recognised automatically. Order values and numbers come from the store — WooCommerce via the WordPress plugin, Shopify via the app pixel, anywhere else with the purchase event.