Modovisa vs Hotjar
People search this comparison because both tools talk about "sessions" and "understanding visitors." They are answering different questions. Hotjar is for watching how people use a page. Modovisa is for knowing who is on the site, what they are buying (or almost buying), where they came from, and whether the spend that brought them was worth it.
What Hotjar is actually for
Hotjar is a UX and feedback product. Heatmaps show where people click and how far they scroll. Screen recordings let you watch a visit play out on the page. Surveys and feedback widgets ask shoppers what confused them. If your job this week is to fix a stubborn checkout step or a dead hero button, that toolkit is the point — and Modovisa does not try to compete with it.
What Modovisa is actually for
Modovisa is live operations, ecommerce tracking and campaign performance. You open the dashboard and see who is on the site now — page, referrer, campaign, country, device — then follow the path they took. On a store, that same workspace shows who is in a basket or checkout right now, which orders landed, and who walked away with items still in their cart. UTM tables, Campaigns and Ads Connect sit beside that, so a campaign row leads to the visits and sales it produced rather than to another export.
- Live visitor view with referrer, campaign, country and device
- Ecommerce tracking: live baskets and checkouts, sales as they land, abandoned carts with value attached
- Page journeys per visitor, including which product page filled the basket
- First-party UTM tables (Standard+) and Campaigns workspace (Growth+)
- Ads Connect for Meta and Google Ads spend (Pro Lite+)
Hotjar watches the page. Modovisa watches the shop.
Hotjar is excellent when you need to see why a button is ignored. It will not tell you, in one place, that three shoppers are in checkout right now, that two baskets worth money were abandoned in the last hour, or that yesterday's Meta campaign produced the orders that did go through. That store view — funnel on every plan, live shoppers and walked-away baskets from Growth at $29.99 (and during trial) — is Modovisa's side of the stack.
The word "replay" gets people into trouble
Hotjar records the screen — mouse movement, clicks, scrolling. Modovisa replays the route of a visit: the pages in order, time on each, and the campaign context behind it. Same everyday word, different product. If you need to watch the screen, Hotjar (or Clarity) does that. If you need the path plus attribution — and, on a shop, the basket they left behind — that is Modovisa. We do not ship heatmaps or screen video at any price.
The honest trade
These are not two flavours of the same feature. Pick Hotjar when the questions are about page interaction and visitor feedback. Pick Modovisa when the questions are about live traffic, ecommerce activity and which campaigns are worth buying. Plenty of teams run both; the scripts do not fight each other.
Pricing shape
Hotjar is a paid UX suite, so this is not a race to zero — it is whether you need heatmaps and recordings, live store and campaign context, or both. Modovisa is free for 1,000 events a month on one site with 30 days of history, then $14.99 for 25,000 events, $29.99 for 100,000 and $49.99 and up for 250,000+, with tiered site allowances and unlimited retention on paid plans. The 21-day trial opens path replay, UTM tables, Campaigns and the full Store view, which is the cheapest way to see if the Modovisa half of the stack earns its keep.
Using both
A common setup for shops: Hotjar when you are redesigning a product or checkout page, Modovisa for day-to-day live traffic, abandoned baskets and campaign ROAS. Neither replaces the other, and you do not have to pretend they do.
Frequently asked questions
Is Modovisa a Hotjar alternative?
Only partly. If you want live visitors, ecommerce tracking, journeys and campaign ROAS, yes. If you want heatmaps, screen recordings or on-site surveys, Hotjar does that and Modovisa does not.
Does Modovisa include ecommerce tracking?
Yes. The funnel from visits through to orders is on every plan. Live shoppers in a basket or checkout, named sales and abandoned baskets with cart value come with Growth at $29.99 and above, the signup trial, and a 21-day Store trial on lower plans.
Does Modovisa record the screen like Hotjar?
No. Modovisa replays the path of a visit — pages in order with time on each — and does not capture mouse movement, clicks or screen video.
Does Modovisa offer heatmaps?
No. We focus on live visitors, journeys, ecommerce tracking, first-party UTM reporting and ROAS. For heatmaps, use Hotjar or a similar UX tool alongside.
Is Modovisa's session replay free?
Session replay is included on every paid plan and throughout the 21-day trial. After the trial the Free plan keeps live tracking and journeys, without replay, until you upgrade.
Can I run Hotjar and Modovisa together?
Yes. The scripts are independent. A lot of teams keep Hotjar for UX research and Modovisa for live ops, Store and campaigns.