Modovisa vs Microsoft Clarity
Clarity is free replay and heatmaps at scale. Modovisa is live analytics and campaign ROAS with replay included on paid plans. Different products that happen to overlap on one feature.
What Clarity is very good at
Free session recordings and heatmaps with no volume anxiety, which is a genuinely strong offer for UX research. If your goal is to study interaction patterns across a lot of traffic and nothing else, it is hard to argue against free.
What Modovisa adds around replay
Attribution and live operations. Replay sits next to a live visitor view, page journeys, first-party UTM tables and ad-spend ROAS, so a recording is attached to the campaign and path that produced it rather than existing on its own.
- Live visitor view alongside replay
- First-party UTM tables (Standard+) and Campaigns workspace (Growth+)
- Ads Connect for Meta and Google Ads spend (Pro Lite+)
- Replay filtered by campaign, not just by page
The honest trade
Clarity's replay is free and unlimited; Modovisa's requires a paid plan or the trial. If replay volume is your only requirement, Clarity wins on cost. If you need to know which paid campaign produced the session you are watching, that connection is the point of Modovisa.
Using both
Some teams do, and it is a reasonable setup: Clarity for deep UX research sessions, Modovisa for daily live operations and campaign performance. The scripts do not conflict.
Frequently asked questions
Is Modovisa a Microsoft Clarity alternative?
For teams who want replay connected to live traffic and campaign attribution, yes. For free unlimited heatmaps alone, Clarity is the cheaper fit.
Is Modovisa's session replay free?
Session replay is included on every paid plan and throughout the 21-day trial. After the trial the Free plan keeps live tracking and journeys, without replay, until you upgrade.
Does Modovisa offer heatmaps?
Modovisa focuses on live visitors, journeys, session replay and campaign ROAS rather than heatmaps.