Modovisa vs Fathom

Where Modovisa is the better fit

When the questions you ask are about individuals and campaigns rather than totals. Modovisa shows the visitors on your site right now, the path each one took, and — on paid plans and during the trial — a replay of the session, with UTM and spend data in the same workspace.

• Individual live visitors, not only aggregate counts
• Page journeys per visitor
• Session replay on paid plans and trial
• Campaigns workspace on Growth, Ads Connect for spend on Pro Lite

Where Fathom is the better fit

If you want a single clean dashboard of traffic and referrers with almost nothing to configure, Fathom does that well and does not ask you to think about session-level data at all. Teams who consider individual-session visibility a downside will prefer it.

The honest difference

This is a scope trade, not a quality one. Fathom deliberately stays small; Modovisa deliberately adds attribution and session detail, which means more surface to learn. If you have no ad spend and no conversion path to debug, the extra surface is not worth it.

Pricing shape

Both are paid products with a low entry tier. Modovisa also has a permanently free plan for 1,000 events a month on one site, and a 21-day trial that unlocks Campaigns, UTMs and replay so you can evaluate the parts that differ.

Frequently asked questions

Is Modovisa a Fathom alternative?

Yes, if what you want beyond privacy-friendly reporting is live individual visitors, journeys, session replay and campaign ROAS.

Does Modovisa have a free plan like Fathom's trial?

Modovisa has a permanently free plan for 1,000 events a month on one site, plus a 21-day trial of the paid features.

Does Modovisa include session replay?

Session replay is included on every paid plan and throughout the 21-day trial. After the trial the Free plan keeps live tracking and journeys, without replay, until you upgrade.